Join us for a panel discussion on breaking into Marketing, Comms, PR. Panelists will share their personal journeys, insights, and practical advice on launching a new career in these fields, including tips on internships, networking, and navigating the industry. This is a great opportunity to hear firsthand from professionals who have recently transitioned from campus to the field.
Featuring:
Yoav Guttman '10GS
Founder & Lead Marketing Advisor Consultant at Guttman Marketing Advisory Collective (GMAC)
Yoav is the Founder and Managing Director at GMAC, a specialized marketing agency with a primary focus on facilitating growth for start-up and "scale-up" technology enterprises. Before assuming his current role, Yoav served as the Director of Revenue Marketing at the prominent digital asset management technology firm, PhotoShelter, where he played a pivotal role in driving a remarkable ten-fold growth during his tenure. Prior to this, Yoav took charge of digital marketing and operations at RealMatch, an AI pioneer in the field of recruitment advertising, and in web analytics at SHOP.COM, a groundbreaking e-commerce company. Yoav's professional journey has taken him to diverse locations, including New York; London, UK; Asheville, NC; Washington, DC; and his hometown of Greensboro, NC, among others. In 2023, Yoav earned his MBA from Western Carolina University, further enhancing his knowledge and expertise. He is currently based in Atlanta, GA.
Lori Paulson ‘21GS
Strategic Initiatives Manager at Columbia University
Lori came to GS at age 30 after earning her AA and high school equivalency degree from North Seattle Community College and a few moves around the country. At GS, Lori leaned into anything she had time for: becoming a Peer Advisor, an Orientation Leader, and learning all she could about higher education. Lori currently works as a Strategic Initiatives Manager at Columbia University where she manages the development, implementation, and evaluation of key projects and programs that align with the university's or a specific department's goals.
Moderator
Michael Rovner ‘18GS
Account Director at Goodfuse Communications
Michael graduated from GS as a member of the Columbia University/Sciences Po Dual BA Program in 2018 with a degree in economics from Columbia and a Diplôme du Collège Universitaire from Sciences Po. During his tenure in the Dual BA Program, Michael was the President of Rotaract (a community service club), a member of the Columbia University Ski Team and a dual degree mentor. After graduation he entered public relations and has supported a diverse range of clients including companies on the Fortune 500 and Fortune Global 2000 lists as well as non-profits. Today Michael works as a Senior Account Executive at Goodfuse (a BCW Group Company) where he is overseeing the agency's expansion into Washington, D.C. while helping to manage his clients' brand and reputation.
* Zoom link will be sent 2 hours before the panel begins.
